Clarity around your desired brand positioning is critical. But brands can play different roles for different companies, as well different consumers. The recent announcement of Japan’s Asahi’s $16 billion purchase of beer maker Carlton & United Breweries is a reminder of the leverage [...]
It is hard to conceive of a bigger branding challenge than what lies before Malaysia Airlines. The airline has become synonymous with the MH370 and MH17 disasters. New CEO Christopher Mueller articulated as much when he pointed out Malaysia Airlines’ demand now correlates to social media mentions [...]
People who roll with Firefox may have noticed the appearance of a Reader View icon in the address bar. Click on the icon and the website you are viewing is instantly stripped of all its clutter, leaving just you and the main text laid out against a crisp white background. No ads, no sidebars, no [...]