Nissan ain’t being shy with its strategy of hitching brand expansion efforts to sport sponsorship deals. Alongside sponsorship of ICC and UEFA tournaments, Nissan recently announced a massive deal to back 100 American colleges across 22 sports. We’re talking college juggernauts such as Ohio [...]
It’s definitely the sort of global, consumer-driven endorsement that companies would rather do without. Toyota HiLux trucks have emerged as a near constant fixture in ISIS videos, from convoys of HiLuxes kitted out with heavy weapons or terrorists jumping from the trucks to commence brutal [...]
A fascinating piece about Amazon’s workplace culture surfaced a couple of days ago in The New York Times. Based on interviews with current and former Amazon employees, the article illuminated the company’s combative and uncompromising work practices. Here are just a few of the descriptions of [...]
Last weekend, on a whim, I jumped on Domino’s Pizza’s website to order a pizza. I was after convenience and I got it: it was easy to order and pay. But more interestingly, I wasn’t cast aside immediately after my money had digitally changed hands. There was a time-elapse wheel that kept me [...]
It is hard to conceive of a bigger branding challenge than what lies before Malaysia Airlines. The airline has become synonymous with the MH370 and MH17 disasters. New CEO Christopher Mueller articulated as much when he pointed out Malaysia Airlines’ demand now correlates to social media mentions [...]
If you had to guess who occupied the top 10 most followed list on Twitter, who would you pick? Would it be a few musicians, a couple of politicians, a news service and some big brands like Apple and Nike? Well firstly, Apple and Nike don’t even make the top 100. No news service appears until [...]
People who roll with Firefox may have noticed the appearance of a Reader View icon in the address bar. Click on the icon and the website you are viewing is instantly stripped of all its clutter, leaving just you and the main text laid out against a crisp white background. No ads, no sidebars, no [...]
I need to start with a disclaimer. I think Chipotle Mexican Grill burritos are bloody delicious. A one-visit minimum is non-negotiable every time I visit the U.S. A couple of years ago, after a late Sunday evening arrival in Boston, I set out like a madman to score that sweet foil-wrapped parcel [...]
Given everything that’s going on, it is bewildering to see the Dr Karl Kruszelnicki ads spruiking the federal government’s latest intergenerational report continuing to run. Intergenerational reports are produced every five years and focus on the implications of demographic changes on economic [...]
I can still recall the moment the Navy SEALs first blasted a hole in my consciousness. When I was in primary school, my dad let my brother and me watch the 1990s action flick Navy SEALs. We were flung from the restrained world of Disney cartoons into the gunfire and explosion peppered workplace of [...]