Clarity around your desired brand positioning is critical. But brands can play different roles for different companies, as well different consumers. The recent announcement of Japan’s Asahi’s $16 billion purchase of beer maker Carlton & United Breweries is a reminder of the leverage [...]
Out of the most devasting act of terror we were gifted such profound lessons in what leadership is about. Confronted with the tragic loss of 51 lives the New Zealand Prime Minister Jacinda Ardhern demonstrated an extraordinary fusion of toughness and empathy. Her highly instinctive leadership [...]