It is hard to conceive of a bigger branding challenge than what lies before Malaysia Airlines. The airline has become synonymous with the MH370 and MH17 disasters. New CEO Christopher Mueller articulated as much when he pointed out Malaysia Airlines’ demand now correlates to social media mentions [...]
If you had to guess who occupied the top 10 most followed list on Twitter, who would you pick? Would it be a few musicians, a couple of politicians, a news service and some big brands like Apple and Nike? Well firstly, Apple and Nike don’t even make the top 100. No news service appears until [...]
Even if you aren’t an AFL fan, there is a chance you have heard of Melbourne Demons footballer Heritier Lumumba (formerly known as Harry O’Brien). Born in Rio de Janeiro to Brazilian and Congolese parents, Lumumba previously played for the biggest sporting club in the land – Collingwood [...]